October 16, 2018
In leadership, great communication skill is among the most important predictors of success. As a leader, you need to influence others, gain alignment, and drive results. We’ve all wondered whether leaders who speak well are by nature more comfortable at the front of the room, however, speaking is not a natural born skill. Anyone can learn to command a room and engage an audience.
In this session, you’ll learn the secrets that for two decades have helped thousands of leaders in global companies master the art of speaking in formal and informal settings. This program is not a public speaking class for beginners. It is designed for the moderate to relatively experienced leader who wants to shine on a bigger stage, and be considered a superb communicator.
This course is perfect for leaders who want to:
- Be confident in high stakes presentations
- Win support and influence decisions
- Interpret the data so audiences understand
- Build rapport, win hearts and minds
What’s exciting about this course is how simple and powerful the tools are, in helping anyone reduce their preparation time for formal and informal communications, and be far more effective. You’ll learn how to use the Audience Agenda, Big Idea, 3-Minute Business Case, and a Six-Step Storytelling Process.
In addition, you’ll discover the three dimensions of developing greater executive presence. We’ll share the 15 qualities we know from science are critical to winning trust, earning credibility, and inspiring others to get aligned and get things done.
Whether you’re making a presentation to the board, the executive team, investors, shareholders, your boss, peers, and employees, this course will leave you feeling confident that you can quickly prepare, enjoy the experience, and make a positive lasting impression.
Instructor: Suzanne Bates
Suzanne Bates is the CEO of Bates Communications, and an internationally recognized expert in the field of communicative leadership and executive presence. Her firm’s roster of senior executive clients is a who’s who of top global companies that turn to the firm for advice, consulting, executive coaching and expertise.
Suzanne led development off the first science based model of executive presence, and a research based assessment tool, the Bates ExPI™. It provides leaders with a rich, multi-dimensional framework for measuring influence and impact.
Suzanne launched the firm after a successful career as a television journalist in major markets. Her first book, Speak Like a CEO: Secrets for Commanding Attention and Getting Results (McGraw Hill), is now published in 7 languages.
Suzanne has since published three other books, Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!, Discover Your CEO Brand: Secrets for Embracing and Maximizing Your Unique Value as a Leader with McGraw Hill. Her latest book is All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence (McGraw Hill 2016).
Suzanne has appeared in hundreds of publications including the Wall Street Journal, New York Times, Forbes Magazine, Business Week, Investors’ Business Daily, the New York Post, and CNNMoney.com, and on countless television programs including the Today Show, Fox Business Morning, New England Cable News, CBS Radio, and more.
Objectives and Timed Outline
Participants will leave this workshop with:
1. Get to the heart of your big idea in no more than 25 words
2. Present a persuasive business case in as little as three minutes
3. Connect with your audience by focusing on what matters to them
4. Become a confident storyteller who wins over hearts and minds
5. Use the science of executive presence to win trust & earn credibility
1. 9:00 to 10:30
- How to stand out
- Audience Agenda
- The Big Idea
2. 10:45 to 12:15
- Create the Business Case
- Share it with your group (or partner)
3. 1:00 to 2:30
- Six Step Storytelling Process
- Three Dimensions of Executive Presence